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Three Designers Advance in “Let’s Design” Contest with Innovative Cotton Fashions

Cotton Council International and Fashion Design Council of India announce
Pradipta Das, Deepjyoti Baishya and Anu Parthasarathy
will progress to final round of “Let’s Design” from Kolkata regional eliminations

Kolkata, 21st January 2013, The Park Hotel, 17, Park Street: Cotton Council International (CCI), in association with Fashion Design Council of India (FDCI), congratulates Pradipta Das, Deepjyoti Baishya and Anu Parthasarathy on their advancement to the final round of the televised “Let’s Design” fashion design competition. Selected from over 2,000 entries, these aspiring designers will join seven more young hopefuls yet to be selected in the Mumbai and Delhi regionals.

“The caliber of entries this year is extremely high with some great non-traditional applications of cotton,” expressed Ms. Agnieszka Fijol, CCI’s program head of India. “Their designs show the true versatility of cotton fabric.”
Renowned designers Kallol Datta and Mona Lamba and Pali Sachdev of Monapali judged the entries and selected the regional winners.
“We were really impressed with the creative use of cotton,” noted designer duo Mona and Pali. “It’s easy to rely on tried-and-true basics with a comfort fabric like cotton, so it’s great to see so much innovation being brought back into this very versatile fabric.”
"Cotton in all its magnificent glory was seen as expressed by the young contestants through their designs here in Kolkata. I was impressed to see the freshness, the innovation and the quality of work displayed by them today,” added designer Kallol Datta. .
The top ten candidates from around India will be invited to Delhi, where they will face a series of design challenges that test their creative and technical skills. A panel of fashion industry experts will judge each challenge, with one or more designers eliminated in each round. The winner will receive 1 million rupees and the chance to present at Spring/Summer 14 Wills Lifestyle India Fashion Week. .

Mr. Sunil Sethi, President of FDCI, noted that “having a regional round in every metro ensures that we get a good pool of entries from across the country, which in turn will help us in finding truly the best that India has to offer in terms of design talent.” .

This pan-India initiative gives aspiring designers an opportunity to showcase their talent and creativity with the country’s most important textile fiber and the backbone of Indian fashion – cotton. “Let’s Design” has also been instrumental in creating pan-India consumer awareness about cotton, with season five generating visibility of over 400 million people in India. “It’s exciting to see such innovation in cotton, and I think we can expect some great creativity in the final rounds of ‘Let’s Design,’” added Mr. Sachit Bhatia, CCI representative in India and judge.