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Cotton Council International Announces the joint Winners of “Let’s Design” Season 5

NEW DELHI, February 5, 2013 – Cotton Council International (CCI), in association with the Fashion Design Council of India (FDCI), announces Vedangi Aggarwal and Harjosh Singh Goraya as the joint winner of the fifth season of its pan-India fashion design contest, “Let’s Design.” Vedangi and Harjosh beat out fellow finalists to become the season champion. Both of them impressed the judges with their creative designs and innovative use of 100 percent cotton fabrics.

“It was a lot of hard work but this competition was a great way to get exposure and experience as a designer, as well as learn a lot about cotton,” said Vedangi. “There are many more types of cotton fabric than I thought. I enjoyed being challenged to break conventional thinking about cotton applications and use these fabrics in unexpected ways” concluded Harjosh.

As the winner they receive five lakh rupees each to start their own line, a fashion spread in Verve magazine, and the opportunity to present at the Spring/Summer 2014 Wills Lifestyle India Fashion Week.

Ms. Agnieszka Fijol, CCI Programme Head for India, said that CCI conceptualized “Let’s Design” to increase awareness of and preference for cotton while supporting young designers. “Cotton has always been part of India’s heritage, but as consumer preference started to turn to man-made fibres, CCI felt it was important to reignite India’s passion for cotton,” she said. “Educating young designers about the advancements made in cotton is an important part of the process. Once the knowledge and awareness is in place it opens the door to immense creativity and possibilities, as we have seen here today.”

Designer and jury member Ms. Rina Dhaka said that she was impressed with the winning designer’s innovative use of cotton and execution of the assigned tasks. Fellow designer and judge Ms. Payal Jain also congratulated the winners on their achievement, and noted that the designs showed the versatility of cotton fibre.

“Cotton is rich, earthy, glamorous, comfortable, natural and fashionable,” Jain said. “It can be used in many different ways, while maintaining the basic essence of nature. Natural fibres provide a huge spectrum of possibilities to designers and can really make them push their creative boundaries.”

Fellow designer and jury member Mr. David Abraham echoed these sentiments. “Cotton is the natural choice for Indian fashion,” he said. “It breathes, it feels wonderful and it looks absolutely terrific.”

Aditi Rao Hydari said she was excited to see so much creativity and sophistication in cotton and encouraged more designers to work with cotton. “It’s great to know that I can be fashionable and comfortable at the same time while wearing cotton,” she said.

Mr. Sunil Sethi, President of FDCI, added that he was overwhelmed with the ensembles created by the top five participants, and he congratulated the designers for showing cotton in “fresh and innovative ways.” “On behalf of FDCI, it will be my pleasure to have the winners showcase their collection at the Spring/Summer 2014 edition of Wills Lifestyle India Fashion Week,” he said.

The journey of the contestants began back in December when CCI announced the fifth season of “Let’s Design.” Contestants were asked to interpret their favourite fashion capital (New York, London, Paris, Milan or Tokyo) in a single garment. From over 2,000 submissions, 88 were invited to the regional rounds. For a talented 12, the journey continued in Delhi where they competed in a series of design challenges that tested their creativity, technical skills and “real world” product marketing sensibilities. The time and resource parameters of each challenge became increasingly difficult each round. The challenges were created specifically to illustrate the versatility of 100 percent cotton fabric in fashion.

“We are proud that Pearl Academy’s Noida campus was selected for the 5th season of the 'Let’s Design' competition, which has seen the best of the young and talented minds of India experimenting with cotton to showcase their creativity,” said Mr. Sharad Mehra, CEO of Pearl Academy. "Awareness of current issues that have an impact on our future is key, and our collaboration with Cotton Council International has helped create new benchmarks for our students.”

CCI partners include FDCI as a fashion partner, Supima as a fabric partner, zoOm as broadcast partner, Verve as a magazine partner and www.fashionfad.in as an online partner.